The Macallan Colour Collection activation (Worldwide)
The Macallan Colour Collection saw the unveiling of the luxury Single Malt whisky’s new age-statement series, available exclusively for travellers, including a refreshed visual identity from acclaimed designer David Carson. Purple worked with The Macallan team to turn this new identity and range into a comprehensive activation concept and shopper experience toolkit. We also spear-headed the implementation of the concept across key airport locations worldwide and publicity surrounding the launch.
Retail Design I Consumer & Trade Communication I Social & Influencer